Some of America’s favourite celebrities from entertainment, comedy, music, sports, cooking, and design star in the new Hyundai Tucson TV commercial advert.
In the 60-second comedic spot, actor, producer, and director Jason Bateman and actress, writer, producer and director Mindy Kaling play their part.
Global superstar and actress Becky G.; basketball star Kawhi Leonard; chef, Emmy award-winning TV host, author and restaurateur Giada De Laurentiis and celebrity designer, author, producer and television personality Nate Berkus all ask some of life’s most unusual and burning questions.
Additionally, there will be three 30-second feature-focused spots of the Hyundai Question Everything advert.
Hyundai TV Commercial
Hyundai are using the philosophy that asking questions is at the heart of making things great, including the bold changes that inspired the 2022 Tucson.
“Questions are the key to making things great and we questioned every detail and assumption when developing the all-new 2022 Tucson,” said Angela Zepeda, CMO, Hyundai Motor America.
“We used that as the creative hook in our campaign and had fun with our celebrity partners by asking some of life’s most thought-provoking questions.
“This is our most innovative and technologically advanced Tucson ever.
“The all-new Tucson will define our brand for the future. We are supporting it with one of our most creative and expansive marketing campaigns we’ve ever executed.”
Watch the Hyundai Tucson TV ad
The new Hyundai Tucson TV commercial will air during some of the most high-profile programming, including the NBA Playoffs and PGA Championship.
There is also a unique integration planned with The Masked Singer on FOX.
A look at the behind-the-scenes footage can be seen here: